Known for its exceptional craftsmanship and attention to detail, Isabella has become synonymous with luxurious camping and outdoor experiences. 

In this blog, we will share why we love Isabella and discover how it became a trusted brand that is loved and appreciated worldwide.

History of Isabella

Isabella Archive Photo

Isabell - a now renowned name in outdoor living -  has a rich history that dates back to its founding in 1957 in Vejle, Denmark. Established by Søren Odgaard, the brand began with a vision to create high-quality camping equipment that combined functionality with elegance. Starting with simple awnings designed to enhance the camping experience, Isabella quickly set itself apart by prioritising innovative design and exceptional craftsmanship. 

Over the decades, Isabella has evolved from a small Danish company to a globally recognised leader in outdoor living solutions. Its commitment to quality and innovation has led to the development of iconic products, including lightweight and durable awnings, stylish furniture, and thoughtful camping accessories. The brand has remained deeply rooted in its Scandinavian design heritage, emphasising clean lines, practicality, and durability.

Now, in 2025, Isabella offers a diverse range of products, from the stylish awnings we know and love to practical kitchenware and sleek camping furniture. Whatever you choose, Isabella certainly has a gift for creating products with cutting-edge design and timeless appeal.

Why we love Isabella

Isabella Archive photo

Isabella offers unmatched quality and craftsmanship. Every product has been meticulously designed and tested, ensuring durability and performance in all weather conditions. This gives millions of customers and us confidence that our investment will withstand the test of time.

Their timeless aesthetic and sleek design stems from their Scandinavian roots. Classic colour palettes and thoughtful layouts make their awnings practical and visually appealing.

Their priority use of high-quality materials that reduce waste over time makes them an excellent brand for eco-conscious travellers. They also take steps to minimise their environmental impact during the manufacturing process.

Isabella continuously pushes the boundaries of outdoor living. We love the brand's lightweight, easy-to-pitch, and innovative modular designs. As the biggest stockist in the UK, Isabella has created products that will last a lifetime. Its users can travel anywhere from one weekend a year to six months—they’ve got you covered!

Isabella Display in-store

2024 saw the expansion of our showroom dedicated to ISABELLA awnings. View all awnings, extras and furniture on display in-store today. Here’s a list of what to expect:

  • Air Cirrus 400 North
  • Air X-tension
  • Shade Sun Canopy
  • Magnum Etna 340
  • Buddy 270
  • Minor Dawn
  • Universal 420 Dawn
  • Penta Etna
  • Nordic 300
  • Ambassador Dawn
  • Cosy Corner
A final note from us

By choosing Isabella, you’re investing in high-quality outdoor products and embracing a legacy of craftsmanship, innovation, and Scandinavian elegance. We’re proud to showcase this iconic brand in our dedicated in-store space, where you can experience the Isabella difference firsthand.

Discover more about the brand by chatting to our Attwoolls experts in-store 01452 742233 or via email websales@attwoolls.co.uk. We can help you make those crucial decisions. Shop all Isabella products on our website. 

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